Michele Hansen is the co-founder of Geocodio, a geocoding SaaS, a company she and her husband Mathias have bootstrapped to over $1M ARR as a two-person company. She's also the co-host of Software Social Podcast, which was nominated for Best Podcast in the 2020 SaaS Podcast Awards, and author of Deploy Empathy, a practical guide to interviewing customers, which has sold over a thousand copies and was #1 Product of the Day on Product Hunt.