Summary
Successful companies are structured to continually expand their product offerings for success. This entails prioritizing the delivery of value to customers, achieving business objectives, and innovating to stay ahead of competitors, rather than solely concentrating on increasing software output. And when talking about innovation, you shouldn’t just wait to be able to come up with that one big idea that transforms your business and catches up with competitors. No, innovation is not for the creative genius and not about that one great idea but it is about processes and tools (and of course, skills). During the workshop, we will explore the intersection of practical tools like the Business Model Canvas, ideation techniques, and insights from historical innovation. Through interactive exercises, we'll cultivate a shared understanding and language to facilitate discussions about the future. Join us and learn how to continuously explore new opportunities while leveraging existing models to drive innovation forward!
For who?
This workshop is primarily designed for professionals in the software industry who aim to be innovative but find it challenging to generate fresh ideas. We particularly recommend it for product managers, UX designers, and architects, or anyone looking to enhance their ability to cultivate continuous innovation within their teams.
Agenda
- Business modelling,
- Types of business models,
- Building up a business model,
- Practicing the tools how to map out the business,
- Learn about the different techniques: Business Model Canvas, Lean Startup Canvas and the Hybrid Canvas.
- The importance of innovation, how the "big guys" did that and what can we learn from it,
- Understanding the different disruptions on the market,
- Innovating ourselves: trying out techniques that can drive our creativity and help us come up with innovative new ideas.